Five Top Tips to Create Great Infographics
An infographic is a graphic visual representation of extensive or complex information. Easily digestible and visually interesting, infographics are a creative way to share engaging information and research findings with your audience.
As 90% of information transmitted to the brain is visual (Zabisco) and visuals are processed 60,000X faster in the brain than text (3M Corporation), creating your own infographics could help you to increase user engagement. According to Anson Alex, high quality infographics are 30 times more likely to be read than text articles, and publishers that use infographics grow traffic an average of 12% more than those who don’t.
If you’re ready to make infographics a component of your content marketing strategy then we’ve got 5 top tips to help you make compelling infographics!
Keep your focus
Your infographics should have a clear theme and focussed data. Whether you’re using your own research findings or pulling together a variety of external information, it’s crucial that your infographic is direct and concentrated on a particular topic otherwise it could become confused and disorganised.
Make it interesting!
Ensure the information you choose to include in your infographic is relevant, usable and above all, interesting. No matter how sleek and attractive your infographic is, if the data is dull or lacklustre then even the greatest design won’t save it. Your infographic data should be so engaging that it drives the reader to share the information with their own network, reference in a blog or comment on.
Tell a story
Infographics aren’t just about sharing snippets of information, you can also tell a story. Once you have developed your core theme, consider the progression of the information and the type of data your audience is likely to be interested in. For example, if your infographic begins with information about how digital technology is being embraced by businesses, the next step could be talking about employee attitudes to digital technology or how customers respond to businesses utilising technology.
Don’t forget the design
Alongside having clear, focused data, you should also develop a clear, simple and stylish design for your infographic. However, simple doesn’t have to mean boring! The design should be uniform and easy-to-read but visually engaging. It’s important to bear in mind that the infographic, although being a visual piece of content, also needs to be quickly digested by the reader. This will rely on having a clear journey, simple flow and an uncluttered layout.
Easy to share
Ensure your infographic can be easily shared by your audience. This could be developed by including a clear call-to-action encouraging readers to share with their network, or social buttons which help your audience to easily share the content on their social platforms or via their email address. The visual nature of infographics and the interesting content lends itself to being shared amongst friends, colleagues and clients so make the most of this.