Competing online webinars
It’s time to get ahead of the game.
Our free Competing Online webinar series will teach you how to attract new customers and secure repeat business in this new busy world of online sales.
Whether it’s improving SEO or upping your e-commerce game, we’ll show you how digital can help your business restart, recover, and grow.
Understanding Ads and PPC
Using social media ads and pay-per-click (PPC) can be a highly effective way to reach more customers online and bring more visitors to your website. We’ll show you how to set up and manage your paid-for ads to get the best results. Areas covered by this free Understanding Ads and PPC webinar include:
- Introduction to using pay-per-click ads
- Getting started with Google Ads
- Running social media ad campaigns
Getting the most out of Insights and Analytics
Understanding your customers’ behaviour and buying habits will help you convert more sales. We’ll show you how insights and analytics can help you achieve that so you can focus on what delivers results. Areas covered by this free Insights and Analytics course include:
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How to use web analytics tools like Google Analytics and HotJar
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How to make the most of your Google My Business listing
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How to measure your reach and engagement on social media
Get Found Online - SEO
Learn the secrets of Search Engine Optimisation so you can help potential customers find you online when they use search engines like Google and Bing. Areas covered by this SEO course include:
- How search engines rank your website
- Researching keywords and phrases for your business
- Monitoring and improving your SEO strategy
Digital Marketing Basics
Learn the basics of digital marketing. Whether it’s email, Google, or your website, we’ll show you how to grow your audience and create sales opportunities. Areas covered by this introduction to digital marketing include:
- How to develop sales-led marketing strategies
- Measuring what’s working and what’s not
- Learning from your customers using Google Analytics
E-Commerce Basics
Want to start selling online? Discover how to sell online using your own website, online sales, or social media platform. Areas covered by this introduction to e-commerce include:
- Choosing the best e-commerce platform for your business
- How to take online payments safely and securely
- Using social media to drive sales
Websites
Transform your website into a professional, customer-friendly experience that creates sales opportunities and nets new customers. Areas covered by this websites course include:
- How to build a website that creates sales
- Monitoring website performance using Google Analytics
- Content strategies to help you stand out
Advanced Digital Marketing
Discover advanced techniques that will help you develop online marketing strategies designed to create new sales opportunities and grow your customer base. Areas covered by this digital marketing course include:
- Developing sales-led marketing strategies
- Creating successful search/PPC campaigns
- Using Google Analytics to tweak your approach
E-commerce advanced
Take your e-commerce to the next level by learning how to effectively manage your stock, customers and data so you can sell more. Areas covered by this e-commerce course include:
- Managing your stock inventory more efficiently
- How to get barcodes for your new products
- Setting up and using SKU codes