2018: Year of the Sea
Year of the Sea 2018 celebrated Wales’ outstanding coastline. We invited visitors to discover new epic experiences all around our shores.
The message for the year was “Our Epic Shores” giving us the opportunity to include inland lakes and broad rivers in our campaigns.
Throughout the year we celebrated our outstanding coastal product which included special events, activities and attractions. Events including the Volvo Ocean Race saw us as work with organisations, such as the RNLI and Keep Wales Tidy, to deliver a message of responsible tourism throughout.