1. Introduction

In 2019 we celebrate a Year of Discovery and we’re inviting visitors to explore what makes us uniquely Wales: the things you won’t find anywhere else in the world. 

During 2019 we will

  • further explore the three core themes to date – Year of Adventure, Year of Legends and Year of the Sea – focusing on our core strengths: adventure, culture and landscape
  • bring the themes together; to build multi-layered views of Wales, where these strengths coexist; and where – in places such as North Wales with its world-first adventure, World Heritage culture and outstanding natural landscape – these combine to make up our country’s unique message to the world.
  • create distinctive, memorable experiences in each of these areas, alongside the fundamentals of food and drink and great hospitality. .

Visit Wales’ marketing will focus on four seasonal themes throughout 2019:

Autumn – March

Journeys of Discovery

March – May

Discover Adventure

June – August

Discover Culture

Sept – Dec

Discover Landscape


2019: Wales' Year of Discovery - A step-by-step guide for your business


2. Year of Discovery Roadshows

We shared our 2019 Year of Discovery marketing plans with you at the autumn roadshows. 

During the roadshows we updated you on:

  • our marketing and campaign activity, a look back on progress to date with Year of Legends, and Year of the Sea and a look ahead to Year of Discovery 2019
  • regional investment opportunities for the tourism sector and how business and stakeholders can support our work through product development
  • How you can get involved in business events
  • Tips on the use of social media
  • The kind of information travel journalists look for when they consider writing an article

You can view details of recent funding schemes and some of the regional projects that have received investment from the Welsh Government in the Regional Investment Updates listed below:

Presentations and films shown are now available for you to download: