2019: Year of Discovery

During the Year of Discovery 2019 we are inviting visitors to explore what makes us “uniquely Wales”: the things you won’t find anywhere else in the world. During 2019 we will

  • further explore the three core themes to date – Year of Adventure, Year of Legends and Year of the Sea – focusing on our core strengths: adventure, culture and landscape
  • bring the themes together; to build multi-layered views of Wales, where these strengths coexist; and where – in places such as North Wales with its world-first adventure, World Heritage culture and outstanding natural landscape – these combine to make up our country’s unique message to the world.

Create distinctive, memorable experiences in each of these areas, alongside the fundamentals of food and drink and great hospitality.