2019: Year of Discovery

During the Year of Discovery 2019 we invited visitors to explore what makes us “uniquely Wales”: the things you won’t find anywhere else in the world. During 2019 the focus was on:

  • exploring the three core themes leading up to 2019 – Year of Adventure, Year of Legends and Year of the Sea – focusing on our core strengths: adventure, culture and landscape
  • bringing the themes together; to build multi-layered views of Wales, where these strengths coexist; and where – in places such as North Wales with its world-first adventure, World Heritage culture and outstanding natural landscape – these combine to make up our country’s unique message to the world.

Creating distinctive, memorable experiences in each of our core strengths was at the heart of what we strived to achieve, alongside the fundamentals of food, drink and great hospitality.