2023: Llwybrau. Wales, by Trails

In 2023 we are inviting visitors and residents of Wales to explore the epic trails of Wales as we show what is on offer - using trails as a springboard into exciting experiences and new opportunities. 

The year is all about 

  • finding forgotten treasures, 
  • embracing journeys of the senses 
  • making memories along pathways around attractions, activities, landscapes and coastlines. 
Alyn Wallace - Year of Trails

From Monet (Amgueddfa Cymru) to mynydd (mountain), from coast to castles, there are trails for all businesses to orientate themselves with and lots for visitors to enjoy.

Picking up from the success of our previous five themes, “Llwybrau. Wales, by Trails” aims to inspire our stakeholders, partners and the media, to use the theme as a way to showcase the full range of products that Wales has to offer.

This themed year will also take place off the back of a high profile and exciting Autumn for Wales with the FIFA World Cup and several months of activity (including TV and Video on Demand) with the Autumn and Winter breaks campaign.  

We hope that this year’s theme will be welcomed by industry and encourage visitors to different corners of the country throughout the year.

For inspiration and resources

The “Llwybrau. Wales, by Trails” industry guide, a logo, logo guidance and high-quality images are available for industry partners to download and use for Llwybrau. Wales, by Trails marketing: Take a look and download them on Assets: Llwybrau | Visit Wales.