Travel Trade Events

British Tourism & Travel Show (BTTS)

Visit Wales invites you to be part of the Wales street at British Tourism & Travel Show (BTTS) on 19-20 March 2025, NEC, Birmingham. 
Put your brand in front of coach tour operators, wholesalers and group travel organisers at the UK’s largest group Travel Trade event.

BTTS 

  • Has established itself as the ultimate business event in the British and Irish domestic tourism industry for over 20 years
  • Is Britain & Ireland’s leading travel trade event
  • Attracts 3,000 visitors with real buying power
  • It is the only travel trade event of its kind to take place at the NEC
  • Brings together hotels, attractions and destinations to meet and do business with those responsible for planning holidays, trips, tours and breaks

You will be able to meet with:

  • Coach operators
  • Tour operators
  • Group travel organisers
  • Travel agents
  • Wholesalers
  • Education & youth organisers
  • Sporting event organisers

Exclusive show initiatives:

VIP Buyers Programme
Working with partners and exhibitors

  • BTTS undertake a robust qualifying process for all, and buyers must fulfil the strict criteria of the process

This ensures you meet and do business with the people that matter.

Meeting Planner

  • This free of charge technology is open to all exhibitors.
  • Access buyers ahead of the show, request a meeting and then fill up your diary. 
  • Those who engage with pre-arranged meetings are proven to have a more successful event.

Visit Wales has secured space for up to 9 pods and have negotiated a reduced rate with the organisers as follows:

  • £1,650.00 + VAT, total cost for partner pod
  • £825.00 + VAT (each), option for up to 2 partners only to share and split costs

Please note that the cost of a partner pod does not include travel and subsistence costs. Places are limited and allocated on a first come first serve basis.

Package includes:

  • Furniture: storage cabinet, 2 stools
  • Graphic board:  artwork to be provided by exhibitor.  Option to bring own banner stands for your 2m x 2m area if you wish instead of providing artwork to print graphic boards. 
  • Company name fascia board
  • Stand lighting & carpet
  • FREE Wi-fi (available within the hall)

Who should exhibit?

Tourism suppliers wishing to work with the travel trade including:

  • Hotels
  • Visitor attractions
  • Experience providers
  • Destination marketing companies
  • Sporting venues
  • Theatres
  • Local Specialists
  • Transport providers

Why Exhibit?

  • Promote your organisation to a captive audience
  • Meet and connect with prospective customers
  • Strengthen relationships with existing customers
  • Raise awareness of your brand in the market
  • Be present among your competitors
  • Build your network and develop new partnerships

To book
If you are interested in attending contact Lloyd Jones on 01733 889684 or email ljones@divcom.co.uk.   Please note that if you do attend, your pod must be manned on both days, with only 2 people at one time.

If you’d like to find out more about the Visit Wales pavilion, contact Tracey Rogers on 0300 061 6093 or email: tracey.rogers@gov.wales 

The British Tourism & Travel Show is a travel trade event only and there will be no opportunity to meet direct with consumers.  You must have an appropriate travel trade friendly product and offer travel trade rates (commission/net rates).  Any accommodation provider wishing to exhibit must be either Visit Wales or AA graded. Activity providers need to go through the Visit Wales Accreditation Scheme where required.