Travel Trade Events

Visit Wales invites you to be part of our pavilion at British Tourism & Travel Show (BTTS) on 22-23 March 2023, NEC, Birmingham.

Put your brand in front of coach tour operators, wholesalers and group travel organisers at the UK’s largest group Travel Trade event.


  • Has established itself as the ultimate business event in the British and Irish domestic tourism industry for over 20 years
  • Is Britain & Ireland’s leading travel trade event
  • Attracts 3,000 visitors with real buying power
  • It is the only travel trade event of its kind to take place at the NEC
  • Brings together hotels, attractions and destinations to meet and do business with those responsible for planning holidays, trips, tours and breaks

You will be able to meet with:

  • Coach operators
  • Tour operators
  • Group travel organisers
  • Travel agents
  • Wholesalers
  • Education & youth organisers
  • Sporting event organisers

Exclusive show initiatives:
Destination Europe

  • Dedicated to attractions, destinations and hotels in mainland Europe
  • This area will be co-located with BTTS23 and adds a new dimension for visitors and more exhibitors to the floor-plan, driving even more buyers to the event

British Coach Tourism Awards

  • Timed to coincide with BTTS, these awards recognise excellence and celebrate achievements across the coach tourism industry. 
  • VIP invitations to the show will be sent to award nominees, giving you even more quality visitors.

VIP Buyers Programme
Working with partners and exhibitors

  • BTTS undertake a robust qualifying process for all, and buyers must fulfil the strict criteria of the process

This ensures you meet and do business with the people that matter.

Meeting Planner

  • This free of charge technology is open to all exhibitors. 
  • Access buyers ahead of the show, request a meeting and then fill up your diary. 
  • Those who engage with pre-arranged meetings are proven to have a more successful event.

Visit Wales has secured space for up to 20 pods and have negotiated a reduced rate with the organisers keeping the rate for partners the same as 2019 as follows:

  • £1,500.00 + VAT, total cost for partner pod
  • £750.00 + VAT (each), option for up to 2 partners only to share and split costs

Please note that the cost of a partner pod does not include travel and subsistence costs. Places are limited and allocated on a first come first serve basis.

Package includes:

  • Furniture: storage cabinet, 2 stools  
  • Graphic board:  artwork to be provided by exhibitor.  Option to bring own banner stands for your 2m x 2m area if you wish instead of providing artwork to print graphic boards. 
  • Company name fascia board
  • Stand lighting & carpet
  • FREE Wi-fi (available within the hall)

Who should exhibit?
Tourism suppliers wishing to work with the travel trade including:

  • Hotels
  • Visitor attractions
  • Destination marketing companies
  • Sporting venues
  • Theatres
  • Local Specialists
  • Transport providers

Why Exhibit?

  • Promote your organisation to a captive audience
  • Meet and connect with prospective customers
  • Strengthen relationships with existing customers
  • Raise awareness of your brand in the market
  • Be present among your competitors
  • Build your network and develop new partnerships

To book
If you are interested in attending contact Lloyd Jones on 01733 889684 or email Please note that if you do attend, your pod must be manned on both days, with only 2 people at one time.
If you’d like to find out more about the Visit Wales pavilion, contact Tracey Rogers on 0300 061 6093 or email: 

The British Tourism & Travel Show is a travel trade event only and there will be no opportunity to meet direct with consumers.  You must have an appropriate travel trade friendly product and offer travel trade rates (commission/net rates).  Any accommodation provider wishing to exhibit must be either Visit Wales or AA graded. Activity providers need to go through the Visit Wales Accreditation Scheme where required.