Visitor Economy Research and Insights

Understanding how tourism is performing is crucial to any tourism business owner or visitor destination. Research is useful to help support your marketing, investment and development decisions and help you  

  • understand visitor trends
  • understand different market sectors 
  • gain an insight into visitor behavior and spend.

Details of Tourism Surveys

The Welsh Government publishes a wide range of tourism research based on a number of industry and visitor surveys.  This includes the following information published on the Welsh Government website

A comprehensive report that includes the most recent quarterly data from the main tourism surveys.  Updates of the report are published four times a year.

The Tourism Barometer provides a ‘snapshot’ of industry performance after important points in the tourism calendar based on a survey of tourism businesses across Wales.

The survey is a national consumer survey measuring the volume and value of overnight trips taken by the residents of Great Britain. It includes data on 

  • destination type, 
  • accommodation used, 
  • transport types used, 
  • money spent during visits and 
  • the profile of visitors to Wales.

This is the source of official statistics on day visits by British residents to destinations throughout Britain. It includes data on 

  • activities undertaken, 
  • destination type, 
  • transport types used, 
  • money spent during visits and 
  • the profile of visitors to Wales.

The survey is undertaken by the Office for National Statistics and provides volume and value data on international visitors to the UK, including Wales.  The Office for National Statistics publish regular updates. The Visit Britain website also has useful information showing trends in visitation to UK and Wales. 

A survey amongst overseas and UK visitors to Wales undertaken during their trip to Wales. It includes information on 

  • reasons for visiting Wales, 
  • trips characteristics, 
  • visitor experience and satisfaction and 
  • profile of visitors. 

The occupancy surveys provide annual and monthly trend information on the demand for all of the main types of tourist accommodation in Wales.

This annual report monitors trends in the tourist attraction sector. It provides a greater understanding of the sector to both industry and public sector organisations.

A summary of key tourism statistics at regional and local level in Wales.

A report of local surveys showing, by accommodation type and area of Wales, the number of 

  • tourism accommodation establishments and 
  • bed spaces in Wales

Contact us

Research & Insights
Welsh Government
QED Centre
Main Avenue
Treforest Industrial Estate
Rhondda Cynon Taff CF37 5YR
Tel: 0300 025 5771