Travel Trade webinar – Reaching new audiences

4 May 2022

How the Travel Trade can offer businesses a key opportunity for growth by opening up to new markets.

On 4 May, Visit Wales teamed up with Mike Newman of b2me Tourism Marketing Ltd to deliver a free training webinar 

  • outlining the opportunities in working with the Travel Trade and 
  • highlighting new trends that are emerging in the post COVID environment.

The webinar provided an opportunity for businesses to learn more about the Travel Trade, how to get started in this sector as well as a refresher for those more familiar with working with the Travel Trade. It included useful information for:

  • Accommodation providers - from B&Bs offering fully independent traveller rates through to large hotels;
  • Attractions;
  • Activity / sightseeing / tour operators;
  • Destination Marketing Organisations (DMOs) and Local Authorities;
  • Golf clubs.

Information from the session is available below:

Businesses considering working with the travel trade are invited to complete this free survey by b2me Tourism Marketing Ltd. Aimed at businesses that may not have considered working with the travel trade before it is designed to assist you to quickly assess your business approach to Travel Trade tourism marketing.