The project will inspire visitors from outside of Wales and overseas to ‘Discover the story of Wales’ by experiencing Wales’ national heritage and culture. It will include activity at railway stations, airports, motorway services and ferry ports, and the campaign as well as large-scale billboard advertising and print media, including in-flight magazines.
A new social media campaign will run throughout the project encouraging visitors to share their ‘story’ whilst in Wales using the hashtag #MyStoryofWales to raise Wales’ profile and inspire thousands of new visitors.
Project details
- Funding amount:
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£150,000
- Funding source:
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Regional Tourism Engagement Fund (RTEF)
- Area:
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Cardiff
- Completion:
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Contact:
- Name:
- Maria Ioannou
- Email address:
- maria.ioannou@museumwales.ac.uk
- Email project contact
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