The marketing phenomenon of ‘Slow TV / Live Streaming’ is an innovative approach to marketing and one which has not been used in Wales or the UK before to market a destination.
Working in partnership, MWT will develop this exciting new ‘Facebook Live' social media campaign generating ‘real time’ content in locations across the Mid Wales region.
The sites will be easily accessible to visitors and geo tagged with their exact locations. Following each ‘live stream’ event, a video will be produced which will be used in a social media advertising campaign.
The campaign will target people who really need a break from the social noise and provide peace and tranquillity directly into their news feeds.
Project details
- Funding amount:
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£48,000
- Funding source:
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Tourism Product Innovation Fund (TPIF)
- Area:
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Powys
- Completion:
-
Contact:
- Name:
- Val Hawkins
- Email address:
- val@mwtcymru.co.uk
- Email project contact
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