SpiritCymru will establish a network of touring cyclists’ accommodation, giving redundant churches in less known areas a new lease of life and encouraging spend to increase local economic benefit. The project will focus on launch activities and international PR and Marketing of SpiritCymru; destination content; itinerary development and visitor information.
The aim is to establish cycling journeys as a world-class experience and to increase visitor numbers by creating adventure, culture and discovery of the welsh landscape, and aligning with the 2020 "Year of the Outdoors". These journeys and experiences will become part of the Coastal Way, tying in with The Wales Way and supporting national and international marketing activities.
Project details
- Funding amount:
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£82,083
- Funding source:
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Tourism Product Innovation Fund (TPIF)
- Area:
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Ceredigion
- Completion:
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Contact:
- Name:
- James Lynch
- Email address:
- james.lynch@bigft.co.uk
- Email project contact
Project Area Contacts:
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