The project is a high-impact campaign tour of Ireland and Wales to promote Swansea Bay as a 'Year of the Sea' destination.
The 12-week whistle-stop tour will target high-footfall locations to maximise exposure to potential visitors and encourage engagement and spend.
Key elements of the campaign tour will include: the 'surfari bus', a hired Volkswagen campervan branded with Visit Swansea Bay 'Sea People, Sea Places' #SeaSwanseaBay branding.
Project details
- Funding amount:
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£55,800
- Funding source:
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Regional Tourism Engagement Fund (RTEF)
- Area:
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Swansea
- Completion:
-
Contact:
- Name:
- Steve Hopkins
- Email address:
- steve.hopkins1@swansea.gov.uk
- Email project contact
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