Tim James

Tim's background before becoming involved in business and personal performance, was in management and customer care for part of a large international airline. He entered the world of consultancy, coaching and training through his experience of leading teams and projects in a fast moving and pressurised environment. Now, with over 27 years experience both in the UK and globally, he coached, consults, and advises key players in a wide range of organisations and with a particular interest in start-up and smaller developing businesses.

One of Tim's favourite areas of research is in leadership and personal performance. He has worked at the most senior level helping individuals to define their vision, strategies and plans for business transformation and growth. He is especially interested in how businesses, and their leaders, need to constantly adapt and change as they move through different staged of organisational growth and maturity.

Tim is the Managing Director of DNA Coaching, a specialist consultancy that focuses on measuring and improving human performance He is a member of the Association for Management Education and Development as well as the Institute of Continuing Professional Development. Tim is a registered Business Growth Expert helping UK SME's develop their potential, and he is also a mentor and coach for a wide ranging group of Senior Executives for major UK and global companies.

Outside of his professional life, Tim is a Coxswain of an RNLI All Weather Lifeboat and also Helmsman and Senior Trainer for the Fast Response Inshore Lifeboat. He has received two commendations plus a top regional award for his service to date. This 24/7 full time commitment when not working away on business continues to provide valuable insights into how people and groups behave in, often, the most extreme and challenging situations.

Tim lives in North Wales, is married with three children, and is an avid cook, sailor, skier, traveler and dog trainer. He has also been a Trustee and highly active Executive Director for the mental health charity MIND in his local region.