Mentors

Over 30 years experience in business management in multi-national organisation and multi-cultural
cross-functional environment. Wide range of specialty and broad scope of operations on
the local and worldwide business scene.
BSc (Hons)(Open), DipMgmt (Open), Dip.RSA

Having worked in the B2B Environment for the past 36 years I am delighted to be involved in the Business Wales Mentoring Programme.

After training as a Metallurgist at British Steel Port Talbot, redundancy forced a change in career to the world of Sales and Marketing.
For the first 20 years I worked for a 100+ employee company whose head office was based in the West Midlands being employed as a Business Development Representative in South Wales specialising in Industrial and Commercial Storage and Interior fit outs.

I developed a strong and stable career with Xerox over 20 years in various senior management positions. I have a diverse set of transferable skills and considerable experience that I can use to help others. I am an enthusiastic experienced business professional, confident leader and inspirational communicator. I have a demonstrable track record of effectual national and global service and account management, exceeding performance targets and delighting customers.

Hello I am delighted to be a mentor with Business Wales.

A senior hospitality and tourism operator with multi-site, multi-brand and turnaround experience. I excel at supporting the creation of winning teams focused on quality and exceeding expectations: delivering return to investors and building brand value. Key strengths include: decisive leadership, analytical and strategic managerial skills, concise and honest communication complimented by an engaging style which inspires confidence.

Prior to retirement  (in 2014) I was Managing Director of a medium size company in South Wales for 20+ years following a prior career in manufacturing and sales management roles and also including earlier senior finance roles (FCMA qualified).

I have extensive exporting experience both in Europe and the USA and have travelled widely in these markets and elsewhere globally.

I started my business, Wonderstuff in March 2000. It is a gift shop based in Treorchy, Rhondda and it has become a multi award winning business. The Business was started after I graduated from University of Glamorgan, Treforest, with a 2:1 degree in Law and I decided to pursue a career in retail. I have ‘learnt the ropes’ by working hard and adapting the business to change with different market trends. I continually attend business courses and constantly keep up to date with what’s happening in the retail sector and what will be the next trend.

Hello!
I hope that I’ll be able to help you to take your business to the next stage. 
Although I have an MBA and an ILM level 7 Diploma in Executive Coaching and Mentoring, I think you’ll find that it is my experience in running and growing organisations as diverse as a healthcare company, a construction trade association and a consultancy, that is of real practical benefit.

Welsh Speaker

Amanda Daniels is the person behind the brand. Fond of cats of all sizes and personality, she founded Koogar in November 2006. Amanda offers personalised and customised marketing knowledge to companies that, like her, exhibit pride and passion in their business.

The Social Butterfly Marketing Company is a marketing company based in Swansea Marina and West Wales.  We specialise in social media management and general marketing. 

I feel that being in a minority as a female under the age of thirty has helped me develop good working relationships and a strong network and I am able to pull upon these to help my business and my clients.

I have an ILM qualification in Leadership and Management and have a significant amount of experience in mentoring entrepreneurs gained from my role as an ambassador for the Big Ideas Wales programme.