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Read our Mentor profiles to give you a flavour of the experience a mentor could bring to your business 


Hello I am delighted to be a mentor with Business Wales.

A senior hospitality and tourism operator with multi-site, multi-brand and turnaround experience. I excel at supporting the creation of winning teams focused on quality and exceeding expectations: delivering return to investors and building brand value. Key strengths include: decisive leadership, analytical and strategic managerial skills, concise and honest communication complimented by an engaging style which inspires confidence.


Alice is a qualified, freelance cognitive behavioural coach delivering performance, problem focused and solution focused coaching both to private and business clients.  

Her training in cognitive behavioural performance coaching and problem solving sits comfortably alongside her accreditation with the world renowned organisation CEDR, Centre for Effective Dispute Resolution, as a mediator and she is well equipped with the skills to sensitively yet effectively challenge thinking and support change.


I started my business, Wonderstuff in March 2000. It is a gift shop based in Treorchy, Rhondda and it has become a multi award winning business. The Business was started after I graduated from University of Glamorgan, Treforest, with a 2:1 degree in Law and I decided to pursue a career in retail. I have ‘learnt the ropes’ by working hard and adapting the business to change with different market trends. I continually attend business courses and constantly keep up to date with what’s happening in the retail sector and what will be the next trend.

Amanda Daniels

Amanda Daniels is the person behind the brand. Fond of cats of all sizes and personality, she founded Koogar in November 2006. Amanda offers personalised and customised marketing knowledge to companies that, like her, exhibit pride and passion in their business.

The social butterfly marketing is a marketing consultancy based in swansea marina and west wales, we specialise in social media management and overall marketing needs.


I feel that being in a minority of female under 30 in business has helped me develop good working relationships and a strong network and I am able to pull upon these to help my business and my clients,



Having spent 10 years working in the IT World and knowing all that time I wanted my own business, it was both a very exciting and scary day when I was made redundant, mostly exciting, as I knew it was my opportunity to fulfil my dream of running my own business.


I have been a Director CEO for the last 25 years with my own companies. Buying, selling, failing and succeeding in business and I have just started a Business Consultancy Company to help new entrepreneurs succeed on their journey fulfilling their dreams and enjoy the challenges and themselves while building a future in business.

As an experienced business person who understands the needs of small, medium and large sized business in Wales I would like to give something back through sharing my business knowledge and experience.


I currently run Blueben Management Services (www.blueben,uk). I deliver training to managers.  My mission statement is:

"Providing managers with the skills and know how to reach their potential, whilst developing a reputation for adding strategic capabilities and value".

I provide:


Beverley Jones describes 2009 as her 'annus horribilis'; a year that saw her crash out of her 30 years corporate career diagnosed with depression and severe anxiety. Her ‘burnout period’ lasted a year, and in August 2010 she opened the doors to her coaching business, Awaken. Beverley’s experience has led her to now live her vision and her dream of becoming a published author and successful business owner.


I have:

Extensive HR experience in large national and international companies directly responsible, in some cases, for up to 40 members of staff.
Successfully tendered for Welsh Government contracts to deliver the Workforce Development Programme; Investors in People; SME Equality Project and various other programmes.