870 Miles of Smiles - The Wales Coast Path

The Wales Coast Path (WCP) is made up of 870 miles of breath-taking coastline.

The project aims to re-launch the WCP nationally and internationally by delivering a reinvigorated mass marketing campaign. The campaign will look to re-position the WCP in the market as iconic, representing all that is good about Wales and a key reason to visit: you haven’t been to Wales if you haven’t walked a section of the WCP; it’s 870 miles of smiles.

The project aims to maximise the potential of the special qualities of the WCP as the world’s first continuous coastal footpath around a country and position it as one of the best recreational routes in the world through increasing marketing and promotional activity across the whole of the WCP during the Year of Sea, but continued into the Year of Discovery and beyond aiming to increase visitor and business awareness of the WCP, increase the number of people coastal walking in Wales and increase the total economic benefit the WCP delivers to Wales.