This collaborative project is aimed at one of the key routes identified on the Wales Way, the Cambrian Way, which follows the A470 from Cardiff in the South to Llandudno in the North.
This project, “Blas Cambrian Taste” aims to improve the quality of the visitor experience at destination level and to increase the economic benefit to businesses and communities along the Cambrian Way in a sustainable way.
Research will be undertaken in order to identify and promote food, drink and tourism businesses, food festivals etc along the Cambrian Way and build these into clusters to form taste trails and routes. It will build in the power of ten by identifying, for example, the ten best farm shops, ten best breweries, ten best pubs, ten best markets using local food and drink.
These, as well as other participating businesses, will be identified and marketed through online and traditional promotional materials.
Project details
- Funding amount:
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£63,000
- Funding source:
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Tourism Product Innovation Fund (TPIF)
- Area:
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Vale of Glamorgan
- Completion:
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Contact:
- Name:
- Nerys Howell
- Email address:
- nerys@howelfood.co.uk
- Email project contact
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