The Wye Valley River Festival 2018 is an ambitious Arts & Environment Festival, led by the Wye Valley AONB Partnership.
This biennial festival is inspired by our internationally important landscape and led by arts professionals, environmental experts and the people who live in the Wye Valley AONB. Having successfully established the Festival over the last five years, this project will allow the festival to run a more creative marketing campaign that reflects the nature of the Festival (Creative, Alive and Authentic) and attracts at least 10% more visitors, engaging a wider audience from over the border in England.
With an artistic guerrilla marketing and creating a legacy in the form of drone videos and Wales brand photography which can use long after the 2018 River Festival is over. Along with undertaking research and look closely at product development - how we grow and deliver the Festival over the longer term, putting it on a sustainable footing with a new 6 year business plan to become a major event for Wales.
Project details
- Funding amount:
-
£24,400
- Funding source:
-
Regional Tourism Engagement Fund (RTEF)
- Area:
-
Vale of Usk
- Completion:
-
- Wye Valley River Festival 2018 and 2020
Contact:
- Name:
- Ruth Waycott
- Email address:
- aonbofficer@wyevalleyaonb.org.uk
- Email project contact
Project Area Contacts:
Need to find a local access group or lead body for an area?
Please have a look at our project contact map.
Find area contacts