What is Marketing?

Marketing is about making sure the right people know about what you have to offer, getting them to come to you and getting them to buy. This section explains exactly what marketing is (and what it is not) and how to apply it to your business.

What are you selling?

Whilst the answer to this question may seem obvious, your approach to it can be the difference between success and failure. This section helps you to define your product or service in a way that maximises success.

Know your Customer

Forget trying to sell to everyone. Instead you want to sell to people who you know will want your product or service. This section helps you focus on who your ideal customers are likely to be.

Right Place, Right Time

It is important to make sure your product or service is available in the right place at the right time and in the right quality. This section highlights the areas you need to consider in getting your product or service to your customer.

Promoting your business

Getting your message in front of potential customers and persuading them to buy is a challenge. This section helps you identify which techniques to use to achieve the greatest results.

Practical marketing planning

Before you jump into “doing” marketing or spending any money on marketing, it’s essential to pull everything together in a Marketing Action Plan. This section takes you step-by-step through the process of preparing your Marketing Action Plan.

Selling for success

Marketing is all about finding the right customer for your products and services and getting them to come to you. Selling is about taking the order. This section takes you through the steps of the selling process.

Getting your first customer

The very first customer is always the hardest to land. This section gives you some top tips to help you overcome this challenge.

Marketing Zone

The Business Wales Marketing Zone is packed with information, advice, and tips on how to get your business known – and drive up profits – through effective and exciting marketing.