The latest research tells us that there are 132,400 people employed in the tourism sector, making up almost 10% of employment in Wales. This figure is set to increase in the future. 

People are the most vital asset in the tourism industry and staff need to be supported, developed and equipped with the skills to deliver an excellent experience for visitors.

The Partnership for Growth: strategy for tourism 2013-2020 sets out the following priorities:

  • Training our people so that they can thrive in the tourism sector 
  • Applying skills needed to improve customer satisfaction and experience 
  • Changing perceptions of tourism as a career choice

We have no remit to fund or deliver training in the industry. However, we ensure there is representation of tourism in training and qualifications structures. We do this by working with the Department for Education and Skills (DfES) and the education and training sector.


People don't have a best before date!

Our workforce is getting older: 1 in 3 people of working age will be 50 or over in 5 years’ time.

People's attitudes to working in later life can shaped by wider influences, such as:

  • people are living longer and staying fitter
  • there is no longer a default retirement age
  • changes to pension arrangements

In the next ten years UK businesses will need to fill 13.5 million job vacancies but only 7 million young people will leave school and college. So, older workers will increasingly be an important part of the workforce and businesses need to make the most of their potential.

Ultimately, older workers are vital for the future of our economy and our businesses. We need to challenge our perceptions of an older person and what they can do. Surprisingly to some, the definition of an older worker is someone who is age 50 or above.

An ageing population and workforce means that making work more inclusive for older workers will be increasingly important for employees, employers and the economy.

Take a look at some case studies and research that show the reality of what older employees can bring to business, busting some ageist myths along the way.

Research on The Chef Shortage

Hospitality employers know that recruiting great chefs is tough and keeping them is even tougher. 

This blog details eight practical things that you can do, right now, to help ease the chef shortage and contains links to research, which you should find interesting.

The links below provide more information on skills and funding to support the industry in developing and recruiting staff.

Business Wales Skills Gateway 

The Welsh Government portal for skills development and information on support for you, your staff and your business.

Skills Funding and Support 

There is a wide variety of funding available to help develop you, your staff and your business.  Choose the categories that are right for your needs:

  • Staffing
  • Workplace Skills
  • Leadership


Apprenticeships are designed around the needs of the employer.  They can help transform your business by offering a route to find fresh new talent.
For more information about:

  • the benefits of taking on an apprentice
  • the funding available to the employer

Complete the Expression of Interest form or visit the website.

Business Online Support Service 

BOSS is here to help you and your business, offering free, simple online learning.

Further Education Colleges

Your local college can help with:

  • taking on an apprentice 
  • recruiting staff 
  • funding for training

This map will help you find your nearest college and their contact details.

It has been designed and is hosted by ColegauCymru, the representative body for the 13 Further Education Colleges and Institutions in Wales.​

Careers Wales 

Useful information about the variety of career opportunities in Tourism and Hospitality.

There is also a pamphlet available to help raise awareness of  the careers in Tourism and Hospitality at Careers Fairs. 

Engaging with next generation workforce; Careers Wales’ Education Business Exchange

We are currently working with Career Wales on their Education Business Exchange database.

This is an opportunity for businesses across Wales to sign up to

  • work directly with schools 
  • get involved with the next generation workforce 
  • let young people know about possible opportunities for the future in your business.  

The database allows employers to state exactly what they are prepared to do, and when, so that they have a choice in their level of involvement

Visit the Education Business Exchange for more information and to get involved.

Higher Education 

Many of Wales’s Universities offer degree courses relevant to our industry. These include Management, Accounting, IT and Tourism and Hospitality. Find out where they are and what they offer.

Customer Service Training

Excellent customer service can make the difference between your business surviving and thriving. Alongside the in-house training you offer your staff, World Host can offer training to suit your business. Some colleges are also able to help with funding support, so contact your local college or People 1st.

10 hour online course - 'Welcome: Tourism Work Welsh'

New Learn Welsh course for tourism industry

Do you work in the tourism and leisure industry and want to use the Welsh language more?

The National Centre for Learning Welsh’s ‘Work Welsh’ project have developed new, free online courses.

Visit ‘Welcome: Tourism Work Welsh'. You will need to register for this course.

Your Business Our Business

Did you know Jobcentre Plus offers: 

  • an extensive range of free services to help reduce costs and grow your business.
  • help with recruitment 
  • advice and information on employment   

Contact Jobcentre Plus to see what else is available