Destination Pembrokeshire

The Destination Pembrokeshire Partnership works together to deliver a very broad range of tourism services and support to the wider tourism sector.

The partnership’s aims and objectives are:

  • Working together to achieve common goals
  • Promoting Pembrokeshire as a holiday destination
  • Continued growth outside the main summer months
  • Improving quality
  • Improving the environment, infrastructure and cultural resources
  • Improving business efficiency and profitability.

Recent engagement with the sector has indicated a need to develop the Pembrokeshire Destination Management Plan from its current early draft stage to a fully worked up and professionally published strategy that has the buy in of the whole sector.  This would be a focused piece of work which could be undertaken at the same time as the feasibility study on the basis that the engagement we have already done has provided a clear steer that there is buy in for the development of a single tourism organisation.

Project details

Funding amount:
EAFRD (WG RC_RDP Wales) contribution
Funding source:
LEADER Local Development Fund
Destination Pembrokeshire


Mike Cavanagh
Telephone number:
01437 775240
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Project website:

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