I am a commercially and customer-focused marketer and have nearly 20 years of experience in a variety of senior roles working across different markets, specialising in strategic planning and marketing, product and business development in both business to consumer and B2B, as well as delivering major commercial projects within the marketing function, including running the Communications Campaign introduction of the new £1 coin and managing the entire London 2012 Coin and Medals programme.
I think strategically, with a long-term focus, identify opportunities, understand customer requirements and develop products and services to match those needs. I have an attention to detail to ensure mistakes are minimised, budgets are managed and opportunities are delivered, but also think as a consumer, understanding what I as a customer would want to see from a website, marketing campaign or a service.
Since leaving corporate business I have become an accredited GDPR Practitioner helping businesses ensure readiness whilst improving their process efficiencies through award-winning training materials, ad-hoc support and project management.
During my time at The Royal Mint I achieved four promotions and undertook significant business-wide projects on Value Stream Mapping, Lean Management (office environment), Customer Satisfaction, Customer Journey Planning, Communications planning and Product Development, as well as being a key part of the senior management team transforming the culture of a 1,000 year-old institution that was in the civil service until 2010, into a modern, commercially-focused highly-successful business with Customer focus, Continuous Improvement and People Development principles at its core.
I am personable and friendly and use my broad consumer experience to help small businesses and take genuine pleasure in seeing businesses I have supported do well and achieve their goals.
Always, always, always ask yourself what would our customer think of the action you’re taking, and challenge yourself when marketing by asking ‘So what?’Paul Binning
Full name:Paul Binning
Business name:Starrd Solutions Ltd
Role:Owner / Director
Location:Rhondda Cynon Taf