After becoming vegan, James recognised a gap in the market for luxury vegan goods in Cardiff. He established Cheese & Chocolate, a vegan street food business, selling cruelty free comfort food.
James became a vegan to improve his health but realised he missed certain foods. He worked to find a recipe that would allow him to produce vegan compliant cheese and chocolate.
His market research showed that these were the products most missed by others who became vegan in their 20’s or later.
He secured a venue where he sells three days per week and also attends various fayres/events where he can also sell and promote his business.