Jordan is a Young Ambassador for Big Ideas Wales
Jordan Bishop, a rugby and children’s sports coach, developed the idea behind Stridez when shopping for swimming trunks for a holiday. But due to the limited choice available in stores and online for men his shape and size, Jordan was forced to buy large, ill-fitting shorts that would fit over his legs but were far too big around the waist.
Concluding that he couldn’t be the only person out there struggling to find a pair of shorts to fit their size, Jordan ran a survey which he shared on social media, throughout his gym and with his fellow rugby players, the results of which overwhelmingly corroborated his personal experiences.
After a year in development, last month Stridez launched as an online shop and is also being stocked in three locations in south Wales including 7 Clothing on Wellfield Road and Ion gyms in both Cardiff and Neath.
Since beginning trading Jordan has received great feedback from Cardiff Blues players Seb Davies, Josh Navidi and Lloyd Williams who were all gifted with a pair of Stridez shorts.
“Without the guidance of Chris and the team at Big Ideas Wales, I wouldn’t have had much idea how to make my business idea a reality. I have virtually no business experience so I’m learning all the time. But I have loved the process so far, from working with designers to negotiating with distributors.”