Name

Robert Irving

Location

Stafford

Key Specialism

Principally fruit production to supermarket standards and farm direct sales as PYO & farm shops. Other ornamental and edible crops

Sector

Horticulture

Why are you an effective Advisor?

  • My clients are the best to answer this question. I have worked full time with growers for 35 plus years across the UK. Some farms have been clients for all that time.
  • I have been fortunate to work with a great number of farming families across the UK that have built successful businesses, partly with my help.
  • The individual business matters, all farms are different. It’s important to identify what people want and can do with the resources they actually have. Grow the business from that point.
  • Success is very much about care for detail and a willingness to adapt. A bit of experimentation to push the boundaries along the way is always a good thing.
     

Qualifications/Achievements/Experience

  • BSc Land Horticulture
  • BASIS and FACTS
     

Top Tip/Quote


  “Think twice – act once”