Name
Robert Irving
Location
Stafford
Key Specialism
Principally fruit production to supermarket standards and farm direct sales as PYO & farm shops. Other ornamental and edible crops
Sector
Horticulture
Why are you an effective Advisor?
- My clients are the best to answer this question. I have worked full time with growers for 35 plus years across the UK. Some farms have been clients for all that time.
- I have been fortunate to work with a great number of farming families across the UK that have built successful businesses, partly with my help.
- The individual business matters, all farms are different. It’s important to identify what people want and can do with the resources they actually have. Grow the business from that point.
- Success is very much about care for detail and a willingness to adapt. A bit of experimentation to push the boundaries along the way is always a good thing.
Qualifications/Achievements/Experience
- BSc Land Horticulture
- BASIS and FACTS
Top Tip/Quote
“Think twice – act once”