Ellie Beavan grew up helping out at her family’s dairy farm in Montgomeryshire, so for someone clearly competitive – Duke of Edinburgh Gold, half-marathon runner, Three Peaks challenge etc - perhaps it’s not surprising that her dream job was to set up her own business. Ambitious and business minded, since the summer of 2020, she has been selling her family’s fresh pasteurised milk and milkshakes to both the retail and hospitality industries as well as directly to the public via glass bottles, milk by the glass and milk vending machines.
Sustainability is hugely important to her and she is passionate about reducing single-use plastic and educating people, especially children, about the health benefits of fresh, local produce.
Ellie graduated with first-class honours from Reading University in Food Marketing with Business and Economics. The course involved a year out working in food manufacture and after graduating, she landed a job working with the renowned Daylesford Organics, where along with much else, she learned how to be a wine sommelier.
“All these experiences fired my passion for supporting British farmers, for maintaining our high levels of animal welfare and manufacturing practices and for harnessing innovation and technology, which I believe are critical to the success of our industry.
“Which markets to enter, how to invest, where best to place farm fresh produce are the questions that I’ll be asking the people I meet through the Business & Innovation Programme, who I know will inspire me and help me make these challenging decisions and to perform responsibility, efficiently and effectively.”