Welsh agriculture has a good environmental story to tell, but there's more to be done.
Recognising how genetic advances, grassland management, animal health improvement, tree planting, better fertiliser application, and a host of other measures can lead to more profitable businesses, but also environmental gains, is hugely exciting.
Dr Prysor Williams, Senior Lecturer in Environmental Management at Bangor University discusses why Wales needs to be at the forefront of this challenge.