This comprehensive email marketing course provides a deep-dive into the essential aspects of a successful campaign. Beginning with legal considerations, the course educates learners data protection, GDPR, and PECR, equipping them with a solid understanding of email marketing regulations. Participants will learn how to build an email list and develop strategies for acquiring new subscribers. The course then delves into the potential need for segmentation based on interests or other factors.
Using Mailchimp as a tool, the course also includes modules on designing an effective email, sending strategies to reduce spam blocks and provides training on measuring email performance, interpreting reports, and optimizing subject lines, content, and calls to action to increase engagement and conversion rates.
This course is part of the Total Digital Marketing methodology developed by InSynch. Delegates completing all four courses will become accredited in Total Digital Marketing.
Delivered online, face-to-face with assessment.
The following Training Providers are available to deliver this course: