22 November 2019
A Welsh Christmas tree grower is planning to grow some species specifically for the foliage market after discovering opportunities in this sector.
Arable and sheep farmer David Phillips diversified into growing trees at Clearwell Farm at Michaelston-y-Fedw, near Cardiff, to supply the Christmas market.
He was keen to learn more about how this sector operates in other countries and to also improve his knowledge of tree management techniques so applied for a place on the Farming Connect Management Exchange Programme.
His study took him to Ireland and Denmark where he met many growers. Ireland exports Christmas trees to the UK whilst Denmark is the largest producer and exporter of Christmas trees and foliage in Europe.
David was keen to see methods of production in those countries and to gain a better understanding of the industry.
Specifically, he also wanted to see the management of trees for production of Noble Fir foliage.
As a result of knowledge gained on both visits, he aims to plant some Noble Fir specifically for foliage.
“I have seen which provenances I prefer and taken advice on which ones are best suited to my climate and soil type,’’ he says.
David is also considering growing some potted trees directly in the soil, as is common practice in Denmark.
His visit to Ireland made him aware that Noble Fir could be a profitable diversification on some Welsh farms.
“There is a definite lack of Noble Fir for the future in the UK and Ireland, although Nordmann Fir supplies appear to be abundant,’’ he says.
“Noble Fir is a challenging but rewarding crop choice that must be regularly tended to produce a good return.’’
But for farmers supplying this sector there can be issues with labour availability and cost during harvesting in November when demand is at its highest, he discovered; transporting trees to market could be an issue too.
“This added significant costs to the product in Ireland,’’ says David.
The Danes can grow average quality trees for €11 (£9.45)/tree loaded for sale. “This price needs to be an aim for growers in the UK to ensure they remain competitive,’’ says Mr Jones.
There is very little new foliage planting, he found, and this could provide opportunities in Wales.
David’s research not only made him aware of opportunities but reinforced his view that the scale of his enterprise, which mainly retails into the local market, is the correct size for his farm.
He warns that forestry subsidisation should specifically exclude the planting of Christmas tree varieties – if it does not there will be market distortion.
David was recently recruited as a Farming Connect Mentor. This allows other interested farmers to have mentoring sessions with David, either on his own farm or theirs. Having a mentor provides a second opinion; it challenges decisions and helps develop new ideas in a trusted and informal setting. To select a mentor, click here.
Farming Connect, which is delivered by Menter a Busnes and Lantra, is funded by the European Agricultural Fund for Rural Development and Welsh Government.