This comprehensive digital marketing strategy course offers an all-encompassing view of digital marketing, focusing on strategic planning, performance measurement, optimization, and customer conversion. It introduces the Total Digital Marketing methodology, covering its six core elements: Website, Measure, Improve, Promote, Engage, Cultivate, and Convert, illustrating how combining multiple strategies can yield maximum results. Emphasis is placed on the importance of a professional website as the cornerstone of a marketing strategy. The course provides a deep understanding of Google Analytics for measuring performance, from understanding website statistics to identifying which reports are best for assessing marketing channel performance. Improvement strategies delve into conversion rate optimization and leveraging tools like Google Analytics or Hotjar for trend spotting and formulating hypotheses for website changes.

Participants will learn various techniques for business promotion and visitor engagement through digital platforms, exploring the strengths and weaknesses of SEO, Google Ads, and Social Media. Techniques for remarketing advertising and email capture are also covered. The course elaborates on the importance of cultivating potential customers over time through strategies such as drip-feed emails, content marketing, and social media engagement. Finally, it tackles the challenge of converting browsers into customers, exploring common barriers to purchase or inquiry, and offering insights into understanding and measuring conversions.
This course is part of the Total Digital Marketing methodology developed by InSynch. Delegates completing all four courses will become accredited in Total Digital Marketing.
Delivered online, face-to-face with assessment.

The following Training Providers are available to deliver this course:

InSynch Business Services Ltd

Contact name:
Eddy Webb

Telephone number:
01970 630077

Email address:

Website address:

Postal address:
11 Powell Street, Aberystwyth, Ceredigion, SY23 1QQ

Area covered:

All Wales

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