Born and bred Pwllheli and Bangor. Been to 18 countries. Soul partner, father, son and brother. Foodie farmer. Thinker. Innovator. Owl. Freelance Agri-Food consultant. Established ‘Bwydydd Madryn Foods’ 2012. Brands include ‘Jones Crisps,’ ‘Blodyn Aur’ Welsh rapeseed oil and ‘Calon Lân’ groceries. Failed and succeeded. Fascinated by all things digitlal. Rugby. Cycling. Scaled all Welsh mountains.