I am owner of Dioni Selfcatering Ltd. We started out helping friends and neighbours to advertise their cottages for holiday lettings, originally using the services of a national advertising agency, before deciding that we could do it more effectively ourselves.

Success Factors: Using new digital technology, including cameras, drones and editing software

We initially set up a three-page website and used social media channels such as Youtube to gain bookings; this quickly developed into a larger agency business, and we have now been in business for over seven years.

Using social media and the internet have helped us gain a much wider audience.

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