Rifhat is a business and personal development coach. She has over 20 years of theoretical and practical knowledge of entrepreneurship coupled with experience of delivering personal development and leadership training to individuals from all walks of life.  She stepped down as CEO of Modest Trends London in January 2023.

Rifhat believes in empowering individuals by giving them more choice in every aspect of their lives. She is passionate about personal growth, and works with women across the globe to inspire, educate and support them through their life journeys. In 2018, she delivered a TED talk titled “Self-Belief – How It Can Change Your World” with the aim of inspiring others to realise their contribution to the world.  

In her early career, Rifhat worked as a business lecturer before moving to Cardiff University’s Skills Development Service where she received her coaching and mentoring qualification. She then moved to the Enterprise department as a consultant and business skills trainer. In 2022 she received her MSc in Business Strategy and Entrepreneurship – a lifelong ambition which was accelerated due to the pandemic.

While Rifhat specialises in entrepreneurship skills, her coaching is on mindset, personal growth and action planning.