John Morris, Welsh Farmhouse

John and his family own a 70-acre organic farm near Crickhowell which over the years has diversified into seven enterprises, including ‘Welsh Farmhouse Apple Juice’. As a small producer based in rural Wales, the family were thrilled when the then Prince Charles first asked them to press and bottle apple and pear juices from fruit picked at his royal estates. Following a royal visit to the farm a few years later, they became one of the smallest food and drink companies in the world to be honoured with the Royal Warrant. 

John will be a familiar face to Countryfile viewers and is a passionate advocate for increasing horticulture production in Wales. He is also a director for Our Food 1200.