Search Engine Marketing
This thorough search engine marketing course provides an in-depth understanding of all facets of search engine optimisation (SEO) and paid advertising. Starting with planning SEO, it covers the theories, the dos, and don'ts, and provides instruction on finding the right keywords and crafting a strategic plan. The course explains the fundamental principles of SEO, its working mechanism, and its crucial role in digital marketing. It offers an extensive exploration of keyword research options, strategies for selecting long and short tail keywords, and guidance on website optimisation.
Participants will gain insights into where to include keywords on their website, methods to ensure correct inclusion, and the significance of high-quality inbound links. The course also imparts knowledge on running paid advertisements on search engines, with a specific focus on Google Ads and Bing Ads, their different types, and performance measurement. To foster the creation of customer-focused content, the course delves into persona creation, content strategies, and techniques for crafting blogs that not only attract customers but are also SEO-friendly.
This course is part of the Total Digital Marketing methodology developed by InSynch. Delegates completing all four courses will become accredited in Total Digital Marketing.
Delivered online, face-to-face with assessment.
The following Training Providers are available to deliver this course: