This social media marketing course covers the strategic, creative, and technical aspects of managing social media platforms effectively. It starts with the creation of a tailored social media strategy, detailing platform selection, post frequency, and content strand development. The course then focuses on establishing key goals and understanding how platform insights can guide strategies. Participants will learn the practical skills of planning and scheduling content through content calendars and applications like the Meta Business Suite. Instruction on creating engaging graphics and videos is provided, along with training on tools like Canva and Capcut and the importance of optimising content for platform-specific algorithms.
The course delves into building and managing an active social media community, exploring the role of influencer marketing, basic community management requirements, and how to leverage user-generated content. Finally, it educates learners on designing effective paid advertising campaigns, including remarketing and sales funnel campaigns, and the strategic use of boosted posts across platforms such as Facebook, Instagram, TikTok, and LinkedIn.
This course is part of the Total Digital Marketing methodology developed by InSynch. Delegates completing all four courses will become accredited in Total Digital Marketing.
Delivered online, face-to-face with assessment.
The following Training Providers are available to deliver this course: