The industry-wide campaign #CaruCymruCaruBlas #LoveWalesLoveTaste is returning for St David’s Day 2025.

This year we are encouraging consumers to Make it Welsh for St David’s Day.

Campaign objectives:

• Encourage Welsh consumers to stock-up in the lead-up to St David’s Day with your Welsh Food & Drink. Call on consumers to celebrate St David’s Day throughout the day – breakfast, lunch, and dinner
• Flood the internet with celebration posts on St David’s Day – March 1st

As with previous campaigns, there is a new digital toolkit for you to use in your social media communications during the campaign.

The Campaign

The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign will start on the 24th of Feb – with digital frames encouraging consumers to ‘Make it Welsh’.

This will culminate with a celebration on St David’s Day – Saturday March 1st with a Happy St David’s Day message

CaruCymruCaruBlas Social Media Frames

Instagram/Facebook/Twitter/Linked-In – now all accommodate a square image.

Download customisable frame & advert here: 

For reels and stories – download customisable frame & advert here:

Toolkit PDF

For more information on how to use the frames download toolkit here:

Videos from previous campaigns