Insight Programme
The Insight Programme provides Welsh food and drink businesses with the latest insight to understand the grocery retail and out of home foodservice markets in Wales and GB. The programme also provides export market insight covering 50 countries worldwide. In addition to market data the Insight programme explores future trends and insights, to help Welsh businesses shape their plans to meet changing customer and consumer demands.
Insight Conference 2025: Be ahead of the Curve
This year's Welsh Food & Drink Annual Insight Programme Conference 2025 took place in March, offering a comprehensive programme designed to provide the latest market intelligence and strategic insights to support the Welsh food and drink sector.
The theme, ‘Be Ahead of the Curve,’ will focus on several key areas: the economy and business, future consumer trends, retail developments, the out-of-home sector, and export opportunities. Attendees will benefit from expert analysis and practical guidance from leading industry specialists.
Conference materials including presentation videos and slide packs, are available to view in the Members Area: Welsh Food and Drink Insight Conference 2025: Be ahead of the Curve | Business Wales - Food and drink
The Insight Hub Directory
Click below to see the directory of the reports that are available to Members. Each report is condensed into a bite-sized summary and linked to the original presentation:
Evaluation 2023
Findings from an Independent evaluation of The Insight Programme conducted by Promar International in 2023 found:
- Over 80% of respondents said they had seen some increase in business turnover
- 68% stated they gained up to an additional £0.5 million turnover in the last 3 years
- Insight especially highlighted was the unique Value of Welshness body of work, initiated and delivered by the Programme
Sign up to the Member's Area to benefit from full access to all the latest reports and deep dives on various markets.
Member's Area
The Insight Programme has purchase data since 2015 from providers like Kantar, CGA, Euromonitor International, IGD, and Thefoodpeople.
Access to data and analysis covers:
- Category performance data across 300+ Food and Drink sectors
- Out of Home market review of GB vs Wales
- Retail top line category reviews of GB vs Wales
- Out of Home Drinks Data provides a review of Wales and GB on Trade sales
- Export market global database covering 50 countries for Food and Alcohol
- Future Food and Drink Trends presentations
- Future Food Trend database sharing global innovation
Additional support can be accessed through any of the Cluster groups and Food Innovation Centres.