Insight Programme

The Insight Programme provides Welsh food and drink businesses with the latest insight to understand the grocery retail and out of home foodservice markets in Wales and GB. The programme also provides export market insight covering 50 countries worldwide. In addition to market data the Insight programme explores future trends and insights, to help Welsh businesses shape their plans to meet changing customer and consumer demands.

Insight Conference 2024: From Challenge to Success

This year's Welsh Food & Drink Insight Programme Annual Conference 2024, "From Challenge to Success", took place in March. The Conference featured keynote speakers from renowned global leaders in market and consumer insights discussing topics such as the economy, skills, retail, out of home, and new product development. Case studies and panel discussions were provided by Welsh Food & Drink businesses who have successfully navigated business challenges.

Members can click the link below to access conference materials on the Members area, including videos of the presentations and slide packs:

Welsh Food and Drink Insight Conference 2024: From Challenge to Success | Business Wales - Food and drink (

Insight Conference 2024




The Insight Hub Directory

Click below to see the directory of the reports that are available to Members. Each report is condensed into a bite-sized summary and linked to the original presentation:

The Insight Hub Directory cover sheet


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Evaluation 2023

Findings from an Independent evaluation of The Insight Programme conducted by Promar International in 2023 found:

  • Over 80% of respondents said they had seen some increase in business turnover
  • 68% stated they gained up to an additional £0.5 million turnover in the last 3 years
  • Insight especially highlighted was the unique Value of Welshness body of work, initiated and delivered by the Programme

Sign up to the Member's Area to benefit from full access to all the latest reports and deep dives on various markets.


Member's Area

The Insight Programme has purchase data since 2015 from providers like Kantar, CGA, Euromonitor International, IGD, and Thefoodpeople.

Access to data and analysis covers:

  • Category performance data across 300+ Food and Drink sectors
  • Out of Home market review of GB vs Wales
  • Retail top line category reviews of GB vs Wales
  • Out of Home Drinks Data provides a review of Wales and GB on Trade sales
  • Export market global database covering 50 countries for Food and Alcohol
  • Future Food and Drink Trends presentations
  • Future Food Trend database sharing global innovation

Additional support can be accessed through any of the Cluster groups and Food Innovation Centres.