Insight Programme

The Insight Programme provides Welsh food and drink businesses with the latest insight to understand the grocery retail and out of home foodservice markets in Wales and GB. The programme also provides export market insight covering 50 countries worldwide. In addition to market data the Insight programme explores future trends and insights, to help Welsh businesses shape their plans to meet changing customer and consumer demands.

Insight Conference 2023: Strive and Thrive

This year's Welsh Food & Drink Insight Programme Conference featured 5 themed sessions over 4 days covering the Economic situation, Export, NPD, Retail and Out of Home. We had an exciting line-up of keynote speakers from world-class insight partners, Kantar, IGD, CGA and thefoodpeople, as well as experts from the Insight Programme. Panel discussions and case studies with businesses showcased how businesses can harness insight to strive and thrive.

Members can click the link below to access all conference material, including videos of the presentations and the slide packs.

Welsh Food and Drink Insight Conference 2023: Strive and Thrive | Business Wales - Food and drink (


Insight Conference 2023 Banner English


The Insight Hub Directory

Click below to see the directory of the reports that are available to Members. Each report is condensed into a bite-sized summary and linked to the original presentation:

The Insight Hub Directory cover sheet
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Member's Area 

Support can be accessed by any of the cluster groups and food technology centres, or why not sign up to the Member's Area where you can get full access to all the latest reports and deep dives on various markets.

We have been purchasing data since 2015 from providers like Kantar, CGA, Euromonitor International, IGD, and Thefoodpeople.


The Insight Programme provides:

Access to data and analysis which covers:

  • Category performance data across 300+ Food and Drink sectors
  • Out of Home market review of GB vs Wales
  • Retail top line category reviews of GB vs Wales
  • Out of Home Drinks Data provides a review of Wales and GB on Trade sales.
  • Export market global database covering 50 countries for Food and Alcohol
  • Future Food and Drink Trends presentations
  • Future Food Trend database sharing global innovation