St David’s Day 2026
The #CaruCymruCaruBlas / #LoveWalesLoveTaste campaign returns in 2026 with a clear focus: Make it Welsh - encouraging people across Wales and beyond to celebrate Welsh food and drink this St David’s Day.
This year’s campaign connects producers, partners and consumers through a shared national moment that showcases the quality, diversity and stories behind Welsh food and drink.
Whether you are a producer, retailer, hospitality business or proud supporter of Welsh produce, there are simple ways to get involved.
What is the campaign about?
The campaign encourages consumers to choose Welsh food and drink throughout the St David’s Day period and beyond.
Key themes include:
- People - celebrating the passion and stories of Welsh producers
- Place - showcasing the provenance and identity of Wales
- Taste - highlighting the quality and diversity of Welsh produce
Our aim is to create a wave of celebration from breakfast through to dinner on St David’s Day, with social media at the heart of the activity.
The Campaign
The #CaruCymruCaruBlas #LoveWalesLoveTaste campaign will start on the 24th of Feb – with digital frames encouraging consumers to ‘Make it Welsh’.
This will culminate with a celebration on St David’s Day – Saturday March 1st with a Happy St David’s Day message.
Transport for Wales Event - Cardiff Central Square
Friday 27 February 2026
London Showcase - Bishops Square, Spitalfields E1 6AA
Saturday 28 February – Sunday 1 March 2026
These events bring Welsh food and drink directly to consumers, creating vibrant moments to taste, discover and celebrate world-class Welsh produce.
Download the Digital Toolkit
A digital toolkit is available to help you take part, including:
- Instagram, Facebook and LinkedIn templates
- Story and Reel assets
- Campaign logos and graphics
Download the toolkit and adapt the assets for your own channels.
How you can support
Share your support for Welsh food and drink on social media and help build a shared national moment.
Tag:
@FoodandDrinkWales
@bwydadiodcymru
Use the official hashtags:
#CaruCymruCaruBlas #LoveWalesLoveTaste
#MakeItWelsh
#GwnewchEnGymreig
Add your own voice = why Welsh food and drink matters to you, your business or your community.
Why it matters
Welsh food and drink reflects our landscapes, communities and heritage. By taking part in the campaign, you are:
- Supporting Welsh producers
- Strengthening the Wales food and drink brand
- Encouraging consumers to choose Welsh
Together, we can Make it Welsh this St David’s Day.
NEW — Make it Welsh 24th-28th Feb
St David’s Day Saturday March 1st
For reels and stories – download customisable frame & advert here:
NEW — Make it Welsh 24th-28th Feb
St David’s Day Saturday March 1st
Toolkit PDF
For more information on how to use the frames download toolkit here:
