Welsh food and drink in numbers and the Value of “Welshness”

The Value of Welshness

In response to retailers looking to consolidate their offering of regional produce in 2016, the Welsh Government commissioned robust consumer research to better understand the “Value of Welshness” to the consumer across the UK. This research has been designed with a robust methodology to provide evidence which delivers a strong case for listing Welsh produce in response to what Wales and GB consumers associate with Welsh food and drinks.  

Value of Welshness


Value of Welshness Presentation

The Full Value of Welshness report can be found below:


 Welsh Food and Drink in Visitor Attractions

The study was commissioned by Welsh Government who wanted to better understand the extent of Welsh food and drink provision within visitor attractions in Wales; their reasons for doing / not doing so; and the extent of desire among visitors to buy local Welsh products