What's Cooking? in Deeside creates prepared meals with a focus on taste, convenience, and sustainability. The company, which traces its roots back to 1987 when it was founded by Leyla Edwards as KK Fine Foods, has grown exceptionally over the years. Now part of the International What's Cooking? Group, the company manufactures a wide range of frozen ready meals, including curry sauces. Recent growth at Deeside has been considerable, with over £50 million turnover, benefiting both the company and the local area.
The Welsh Government has played a significant role in this success, providing support in areas such as training, finances, and job creation, which has helped What's Cooking? develop a dedicated and skilled workforce.