The European Protected Food Name (EUPFN) Scheme was introduced in Europe in 1993 to protect food and drink products on a geographical or recipe basis.
The scheme is covered by Regulation EU No 1151/2012. The Welsh Government Food Division support Welsh food and drink producers who want to investigate and apply for a protected food name (EUPFN) or geographical indicators (GI). There are currently 4 products with a EUPFN in Wales with many more in the stages of investigating and applying for an EUPFN.
Work was recently commissioned to better understand the value of EUPFN. This research showed that all the Welsh products achieving a EUPFN status in Wales have benefited from economic and socio-economic advantages and how EUPFN products have an advantage in accessing shelf space in retailers and by delivering a strong message assist In the growth of the businesses associated.