As part of the Celtic Connections project, nine of the best food and drink producers attended the 200th Royal Highland Show in June 2022 to fly the Welsh flag for Wales food and drink.
Celtic Connections is a project aimed to increase consumer and trade awareness of Welsh food & drink through a shared Celtic Heritage. This project supports the additional growth in the UK market by piloting new routes to market for Welsh food and drink producers through exploring consumer and trade awareness building activities in Scotland, North West England and Northern Ireland.