- 1 August sees the official start of PGI Welsh Lamb season with Lamb Day
- Renowned Welsh chef Bryn Williams launches the ‘Lamb. It’s got to be Welsh’ campaign highlighting the quality and versatility of the meat
- Borough Market is taken over by Welsh producers as they showcase their produce, along with holding a range of cooking demonstrations and tasters
Celebrated on 1 August each year, Lamb Day kick starts the Welsh Lamb season and marks the start of the availability of new-season Welsh Lamb, when the finest and freshest cuts of this succulent and versatile meat are available.
Lamb Day celebrations are central to a newly-launched campaign to increase consumer awareness of the nutritional benefits and versatility of premium Welsh Lamb, reared sustainably and on the doorstep of UK consumers.
Chef Bryn Williams launches celebrations on the day
Commenting on Lamb Day, Bryn Williams, whose cooking career began in the most acclaimed kitchens in London and who now owns and runs a number of his own prestigious restaurants, said:
“Growing up in Wales I learnt to appreciate food and its origins from an early age. I have first-hand experience of knowing the care and traditions involved in ensuring the best taste and quality found in Welsh Lamb. I was very keen therefore to play a part in launching the ‘Lamb. It’s got to be Welsh’ campaign in order to highlight when this quality and versatile meat is at its best. I encourage everyone to buy Welsh Lamb as we head into the start of Welsh Lamb season.”
Lamb Day will bring Welsh flavours to the heart of London, with Bryn cooking up a specially designed menu at Borough Market highlighting the flavour and breadth of Welsh Lamb.
Call for everyone to join in with the celebrations as Lamb Day comes to Borough Market
Hybu Cig Cymru – Meat Promotion Wales and the Welsh Government, along with a host of other Welsh food and drink producers, will be offering up tastings of their Welsh products in the Market Hall at London’s Borough Market on 1-3 August.
On Lamb Day itself (1 August) Imran Nathoo, MasterChef 2017 quarter-finalist and food blogger, will be taking part in the celebrations in the Market Hall. He’ll be cooking up a feast to showcase the versatility of the meat, using Welsh Lamb to create casual street food as well as a stand out dish highlighting Welsh Lamb as a real showstopper.
Visitors to the Market Hall can also purchase a range of traditional, award winning food and drink from Wales including Halen Môn (Anglesey Sea Salt), Radnor Preserves, Hugh Phillips Gower Butcher, Rhug Estate, Celtic Pride, Puffin Produce and Shelley’s.
Wales’ Cabinet Secretary for Energy, Planning and Rural Affairs, Lesley Griffiths, spoke about the variety of exceptional Welsh produce on offer over the three days:
“Borough Market is a historic centre on the UK food scene and a fitting venue to celebrate the unprecedented growth and success enjoyed by Welsh food and drink producers.
“It’s also very timely that Welsh Lamb is taking centre stage, as we’re investing over £9m in a Red Meat Development Programme in Wales which will help ensure Welsh Lamb continues to be enjoyed alongside our other fantastic produce for years to come.
“I would encourage consumers to visit Borough Market from 1-3 August to celebrate and enjoy the wonderful Welsh food and drink on offer.”
About Welsh Lamb
Welsh Lamb is the product of traditional husbandry handed down through generations, and arguably the world’s finest lamb rearing conditions - clean air, rich grass and clean mountain streams. This combination has enabled Welsh Lamb to achieve coveted Protected Geographical Indication (PGI).
Rhys Llywelyn, Market Development Manager at Hybu Cig Cymru (HCC) – Meat Promotion Wales, commented: “Lamb Day is a time when Welsh Lamb is plentiful and at its very best, so we want to remind people across the UK not only of the excellent taste of Welsh Lamb, but also of its many benefits such as versatility for cooking.
“Seasonal eating is something many of us are guilty of forgetting, but there’s a reason things taste better at the right time of year. If you try some stunning Welsh Lamb this August you might just be hooked too.”