A cross-section of Wales’ leading drinks producers are primed to take orders from some of the UK’s leading pub groups, as the Food and Drink Wales Drinks Cluster takes a stand at PUB20.
The support of the Welsh Drinks Cluster has enabled 15 craft brewers, artisan distillers and soft drinks producers to attend the UK’s only dedicated trade show for the pub industry, PUB20, which today (4th February 2020) returned to London's Olympia for its fourth year.
The show is designed to provide key buyers and decision makers from the nation’s ‘on-trade’ – which covers, pubs, bars, clubs and drinks distributors - with the ability to discover products that can be enjoyed by their customers across the country.
With national chains always on the lookout for something new, success at PUB20 has the potential to allow Welsh drinks producers the chance to have a conversation that leads to their product being sold across the length and breadth of Britain.
In addition to major high street names like J.D. Wetherspoon, Stonegate, Marston’s, Fuller’s and Greene King, many independents will attend PUB20 looking for ‘that something’ their customers have not seen before. The opportunities for Welsh companies aren’t limited to alcohol producers, as today’s customer demand calls for new and interesting ranges of soft drinks, teas and coffees.
Success at last year’s event, PUB19, saw a Welsh producer secure a significant number of contracts as a direct result of joining the Food and Drink Wales stand and the support of the Welsh Drinks Cluster.
This year, the 15 Welsh producers aiming to replicate that success includes brewers, distillers and soft drinks producers. The breweries looking to prove that they produce the perfect pint include Snowdon Craft Brewery, Grey Trees Brewery, Brecon Brewing / Cold Black Label, Conwy Brewery, Tudor Brewery, Brains Brewery and the Mad Dog Brewing Co.
Speaking on behalf of the stand’s organisers, Mark Grant, who leads the Beer and Cider Group as part of the Welsh Drinks Cluster said:
“Wales has a long history of producing high quality beverages, but that success isn’t solely limited to the work of our world class brewers. Here in Wales, we produce an array of both alcoholic and non-alcoholic beverages of a quality that’s more than capable of competing with international rivals.
“Working with these passionate producers, we know that Welsh products provide consumers with something new, distinct and exciting. That offering and quality is immediately apparent to the on-trade decision makers attending PUB20. By providing businesses with a chance to meet with major brands face-to-face, we’re giving Welsh brands a foot in the door of some of the biggest pub chains in Britain.”
Those sharing their true Welsh spirit include Halen Mon / Jin Mor, Tenby Gin, Coles Distillery, Aber Falls Distillery and Wye Valley Meadery. Proving that you don’t need alcohol to produce a quality product will be specialist drinks creator, Conwy Kombucha, and organic milk drink producer, Daioni Organic.
Minister for Environment, Energy and Rural Affairs, Lesley Griffiths, said:
“PUB20 will allow Welsh drinks producers to showcase their fantastic produce and put themselves at the front of the queue for lucrative contracts.
“We are determined to support businesses from across our thriving food and drink sector, which has recently achieved a record turnover figure of £7.473 billion in 2019 a year ahead of schedule, by helping them reach new markets and building relationships in the industry.”