April 2023 News and events

Supported by Welsh Government, Welsh food and drink companies have come together to put Wales on the map, celebrating the quality and uniqueness of Welsh products at a 3 day sampling event at leading supermarket chain Lulu, Qatar. From 28th - 30th April, Welsh food and drink brands will be available to sample at Lulu's flagship store on The Pearl Island, as part of a retail activation activity, promoting Welsh produce and giving businesses the...

Supported by Welsh Government, Welsh food and drink companies have come together to put Wales on the map, whilst securing product listings at leading Middle Eastern supermarket chain, Choithrams. From 12th May, Welsh food and drink brands will be on sale across 9 Choithrams stores in the United Arab Emirates as part of a retail activation activity, promoting Welsh produce and giving businesses the opportunity to trade and make connections in the Middle East. 11...

During the past month the Welsh Government’s St David’s Day 2023 #CaruCymruCaruBlas / #LoveWalesLoveTaste campaign has achieved record numbers, with a greater number of impactful impressions, stronger links with the retail and hospitality sectors, and increased consumer awareness. Established in 2020 by the Welsh Government’s Food and Drink Wales Trade Development Programme, working in collaboration with the industry, the campaign aims to encourage consumers to celebrate and show their love for Welsh food and drink...

Some of Wales’ finest food and drink companies are preparing to attend Food & Drink Expo at Birmingham’s NEC later this month. Food & Drink Expo helps companies find a route to the UK food and drink market, with hundreds of companies showcasing their exceptional products. Over 25,000 visitors and 1,500 exhibitors will attend the three-day event which takes place from 24-26 April 2023. Supported by the Welsh Government, nine companies will be part of...

Lesley Griffiths, Welsh Government Minister for Rural Affairs and North Wales, and Trefnydd visited Grŵp Llandrillo Menai on 19 April to celebrate the announcement of a partnership between Grŵp Llandrillo Menai and AMRC Cymru, aimed at transforming the rural economy by developing skills and exploring new technologies for the agri-food sector. This partnership is linked to the Glynllifon Rural Economy Hub, whose purpose is to create a world-class agri-food workforce with the highest levels of...

A selection of Welsh food and drink companies are hoping to strengthen and build ties with prospective partners and investors as they visit Paris, France next week. As part of the Welsh Government’s Food and Drink Wales Trade Development Visit to the region from 24-27 April 2023, seven food and drink companies will be given the opportunity to showcase their products to a host of distributors and retail buyers, all looking to secure new business...

Lesley Griffiths, the Welsh Government Rural Affairs Minister, has announced the appointment of four new directors to the Board of Hybu Cig Cymru – Meat Promotion Wales (HCC), the statutory levy body responsible for promoting and developing the lamb, beef and pork sectors. Caroline Sanger-Davies is a marketing professional with over 30 years’ experience. Her career includes roles with major events and visitor attractions as well as advising a number of farm shops and farm...

Four North Wales seafood companies will be looking to make waves at the industry’s biggest global event in Barcelona next week. Seafood Expo Global, which runs between 25-27 April, will see exhibits from more than 80 countries and Ross Shellfish Ltd from Caernarfon, Holyhead’s South Quay Shellfish and Ocean Bay Seafoods, and The Lobster Pot in Church Bay, will be representing Wales. Barcelona is a major European seafood hub, and Seafood Expo Global is returning...

Wales will be represented this month by a large group of food and drink producers at one of the UK’s most important trade events, the Farm Shop & Deli Show 2023 (April 24-26). To be held at the NEC in Birmingham, the Farm Shop & Deli Show is the UK’s premier event for the specialist retail sector. The Farm Shop & Deli Show is the place to showcase the latest products and services and the...

Miller Research is working with the Welsh Government to test and gain insights on a newly developed ‘systems map’ for the Welsh food system. Once finalised, this map will provide a solid foundation for shaping the future of food policy in Wales. Specifically, this map will help to inform the development of the Community Food Strategy in Wales – which aims to encourage the production and supply of locally-sourced food in Wales. To test the...